Executing strategies in the midst of daily urgencies

Our Approach

Why Execution Matters

The 4 Disciplines of Excellence (4DX) is not theory, but a proven set of principles and practices that have been tested and refined by hundreds of organizations and 126,000+ teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results –– regardless of the goal. 4DX represents a new way of thinking and working that are essential to thriving in today’s competitive climate.

Do you remember the last major initiative you watched die in your organization?

Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities?

By the time it finally disappeared, it’s likely no one even noticed. What happened?

The “whirlwind” of urgent activity required to keep things running day-to-day devoured the time and energy needed to execute your strategy for tomorrow! 4DX can change all that forever.

The 4DX process has been refined to achieve three objectives:


High quality implementation in the shortest possible time.


Maximum leader and team engagement with minimum disruption to business operations.


Sustainable WIG results through full process adoption (new habits).

All Execution Solutions

Explore the many ways we can work with you.

The 4 Disciplines of Execution®

The objective of the 4DX process is to teach leaders how to help their teams execute on their highest priorities in the midst of the whirlwind of the day-to-day.

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4DX Operating System

Designed as an independent tool for a leader implementing the 4 Disciplines of Execution with their team. Recommended for individual team leaders.

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Improve Your Productivity Today

FranklinCovey’s Productivity solutions are proven to improve the skills and capabilities of your workforce.