A framework for success for leaders everywhere

See The 4 Essential Roles of Leadership in action now

The Challenge

Does your team possess the right habits?

Every day, leaders are making countless decisions and facing problems they’ve never encountered before. What worked yesterday can change overnight. The speed is relentless, the stakes are high, but the rewards are great for those who can lead a team to consistently achieve extraordinary results.

So how can leaders stay ahead of the curve and differentiate themselves and their teams when so much is changing so quickly?


The 4 Roles of Essential Roles of Leadership

There are four roles leaders play that are highly predictive of success. We call them essential, because as leaders consciously lead themselves and their teams in alignment with these roles, they lay the foundation for effective leadership.

Inspire Trust

Be the credible leader others choose to follow—one with both character and competence.

Create Vision

Clearly define where your team is going and how they are going to get there.

Execute Strategy

Consistently achieve results with and through others using disciplined processes.

Coach Potential

Unleash the ability of each person on your team to improve performance, solve problems, and grow their careers.

Product Includes

  • 360 Self-Assessment
  • Participant Workbook
  • Implementation Plan
  • On Demand Modules

“Trust is the confidence born of the character and competence of a person or an organization.”


The Outcome

Discover how timeless principles can spark future successes.

Develop leaders who can master these skills consistently, within a unique framework that focuses on who a leader is, as well as what a leader does.

Participants will learn to:

  • Build trust, starting with their own character and competence.
  • Create a shared vision and strategy, and communicate it so powerfully that others join them on the journey.
  • Execute their vision and strategy all the way through to completion, with and through others.
  • Develop the leadership potential in others and improve performance through consistent feedback and coaching.