{"id":18978,"date":"2022-04-29T14:14:02","date_gmt":"2022-04-29T14:14:02","guid":{"rendered":"https:\/\/www.franklincovey.de\/?page_id=18978"},"modified":"2026-01-13T09:59:27","modified_gmt":"2026-01-13T09:59:27","slug":"role-1-inspire-trust","status":"publish","type":"page","link":"https:\/\/www.franklincovey.de\/en\/solutions\/4essentialroles\/role-1-inspire-trust\/","title":{"rendered":"Role 1: Inspire Trust\ufffc"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"linked\">Courses<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"separator\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.franklincovey.de\/en\/solutions\/4essentialroles\/\" alt=\"The 4 Essential Roles of Leadership\u00ae\">The 4 Essential Roles of Leadership<sup>&reg;<\/sup><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>Role 1: Inspire Trust<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cta-courses\">\n\t\t\t\t\t<div class=\"uk-flex\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.franklincovey.de\/en\/solutions\/4essentialroles\/role-4-coach-potential\/\"><span class=\"cta-arrow reverse\"><\/span> Role 4<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.franklincovey.de\/en\/solutions\/4essentialroles\/role-2-create-vision\/\">Role 2 <span class=\"cta-arrow\"><\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t<img \n\t\t\t\tsrc=\"https:\/\/www.franklincovey.de\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                \t\t\t\tdata-src=\"https:\/\/www.franklincovey.de\/wp-content\/uploads\/sites\/7\/2022\/04\/MRK22109715_Hero_435-x-430_v1.0.0.jpg\"\n\t\t\t\talt=\"\"\n                \t\t\t\twidth=\"430\" height=\"435\"\n\t\t\t\tclass=\"image-main lazy\">\n\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_02a7673b49f63dc3e5fcd97d47b1be98\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>Be a leader others choose to follow.\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>Trust is the most important ingredient for building a team. It is the confidence born of the character and competence of a person or an organization. When leaders inspire trust, they move from leading a team where culture just happens to leading a team where a high-trust culture is created intentionally.<\/p>\n<p>Leaders can inspire trust by accelerating their credibility and shape culture from the inside out. Their personal credibility determines how others see them, interact with them, and ultimately trust them.<\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-lead-gen\">\n        <div class=\"uk-child-width-1-2@m uk-child-width-1-2@s uk-grid-match\" data-uk-grid data-uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-light-blue \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">The Energy of Change: 5 Leadership Behaviours to Drive Change in a Fluid Landscape <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Change is constant. And while part of dealing with change is simply accepting there will always be things beyond our control, leaders can use this disruption as an opportunity to create growth and inspire better results in both their people and their organisation<em>.<\/em><\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/pages.franklincovey.co.uk\/Change\/the%20energy%20of%20change%20five%20leadership%20behaviours%20to%20drive%20change%20in%20a%20fluid%20landscape.html\" class=\"btn btn-white\" target=\"_self\" alt=\"Download Now\">Download Now<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-purple \">\n                                            <p class=\"gen-category\">Register for an Event<\/p>\n                        <div class=\"title\">Live Events and Keynotes <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Explore our selection of free webinars and keynotes hosted by our world-class experts.<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/www.franklincovey.de\/en\/events-series\/\" class=\"btn btn-white\" target=\"_self\" alt=\"Learn More\">Learn More<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-image-with-text\">\n    <div class=\"uk-flex uk-justify-sb has-background\">\n                    <div class=\"it-text\">\n                <h2 class=\"heading\">The 4 Cores of Credibility<\/h2>                <p>Integrity and Intent are the foundations of Character. Competence is the result of Capabilities and Results. Leaders need to demonstrate all 4 Cores of Credibility to inspire trust.<\/p>\n                            <\/div>\n            <div class=\"it-image\">\n                                    <img decoding=\"async\"\n                        src=\"https:\/\/www.franklincovey.de\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                        data-src=\"https:\/\/www.franklincovey.de\/wp-content\/uploads\/sites\/7\/2022\/04\/MRK22109715_Block_783x448_v1.0.0.png\"\n                        alt=\"\"\n                        class=\"bw-to-color lazy\">\n                            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_e3d54b5ef29a0cfb3c503272c8f45dd5\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>The 4 Cores Explained\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <h3>Integrity is deep honesty and truthfulness. It is who you really are. It includes congruence, humility, and courage.<\/h3>\n<ul>\n<li>Congruence means to live in harmony with your deepest values and beliefs. Leaders with congruence walk their talk.<\/li>\n<li>Humility means to stand firmly for principles, especially in the face of opposition. Leaders with humility are more concerned with what is right than with being right.<\/li>\n<li>Courage means to act according to principles. Leaders with courage do the right thing\u2014especially when it\u2019s hard to do.<\/li>\n<\/ul>\n<h3>Intent is your fundamental motive or agenda and the behavior that follows.<\/h3>\n<ul>\n<li>The motive that inspires the greatest trust is genuine caring\u2014about people, your values, the quality of what you do.<\/li>\n<li>The agenda that inspires the greatest trust is seeking mutual benefit\u2014genuinely wanting what\u2019s best for everyone involved.<\/li>\n<li>The behavior that best creates credibility is actin in the best interests of everyone.<\/li>\n<\/ul>\n<h3>Capable people and organizations inspire confidence. Capability is your capacity to achieve results and includes your talents, attitudes, skills, knowledge, and style.<\/h3>\n<ul>\n<li>Talents: What are your unique, native strengths?<\/li>\n<li>Attitudes: Do you approach work with energy and the determination to contribute?<\/li>\n<li>Skills: Do you continuously upgrade your skills?<\/li>\n<li>Knowledge: What are you doing to stay current and keep learning?<\/li>\n<li>Style: Does your style of doing things get in the way or ease the path?<\/li>\n<\/ul>\n<h3>Results matter! They matter enormously to your credibility. People evaluate your results\/performance on three key indicators: past performance, current performance, and anticipated performance.<\/h3>\n<ul>\n<li>Past performance: Your reputation and track record for delivering results, not just activities.<\/li>\n<li>Current performance: Producing results now, not resting on past performance.<\/li>\n<li>Anticipated performance: How people project you will perform in the future based on past and current results.<\/li>\n<\/ul>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-pull-quote\">\n    <img decoding=\"async\" class=\"quote\" src=\"https:\/\/www.franklincovey.de\/wp-content\/themes\/franklincovey\/img\/quote.png\" alt=\"Quote PNG\">\n    <div class=\"quote-inner\">\n        <h2>Trust is the most important ingredient for building a team. Without trust, there\u2019s nothing.<\/h2>\n        <p class=\"quote-author\">&mdash; Pasquale Scaturro<\/p>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-colorful-link-farm\">\n    <div class=\"link-farm-inner\">\n        <h2>Resources<\/h2>\n                        <div class=\"farm-links\">\n            <div class=\"farm-grid\" style=\"grid-template-columns: repeat(3, 1fr);\">\n                            <div>\n                    <div class=\"farm-link  color-\">\n                                                    <a href=\"https:\/\/www.franklincovey.de\/en\/resource-center\/\" target=\"_self\">Resource Center<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-\">\n                                                    <a href=\"https:\/\/msb.franklincovey.com\/\" target=\"_blank\">Mission Statement Builder<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-\">\n                                                    <a href=\"https:\/\/www.franklincovey.de\/en\/blog\" target=\"_self\">FranklinCovey Blog<\/a>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-numbered-grid bg-color-gray\">\n\t<div class=\"title\">The 4 Essential Roles of Leadership\u00ae<\/div>\n\t<div class=\"uk-grid-medium columns uk-child-width-1-4@m uk-child-width-1-2@s\" data-uk-grid data-uk-height-match=\"target: .column\">\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column is-active\">\n\t\t\t\t\t<div class=\"number\">01<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.franklincovey.de\/en\/solutions\/4essentialroles\/role-1-inspire-trust\/\" alt=\"Inspire Trust\">Inspire Trust<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Trust starts with a leader\u2019s own character and competence\u2014the credibility that allows leaders to intentionally build a culture of trust.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column \">\n\t\t\t\t\t<div class=\"number\">02<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.franklincovey.de\/en\/solutions\/4essentialroles\/role-2-create-vision\/\" alt=\"Create Vision\">Create Vision<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Effective leaders create a shared vision and strategy, and communicate it so powerfully that others join them on the journey.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column \">\n\t\t\t\t\t<div class=\"number\">03<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.franklincovey.de\/en\/solutions\/4essentialroles\/role-3-execute-strategy\/\" alt=\"Execute Strategy\">Execute Strategy<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Leaders must not only think big, but also execute their vision and strategy all the way through to completion, with and through others.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column \">\n\t\t\t\t\t<div class=\"number\">04<\/div>\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.franklincovey.de\/en\/solutions\/4essentialroles\/role-4-coach-potential\/\" alt=\"Coach Potential\">Coach Potential<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Effective leaders develop the leadership potential in others and improve performance through consistent feedback and coaching.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <div class=\"title\">Engage with us. 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