{"id":29,"date":"2020-10-30T11:12:01","date_gmt":"2020-10-30T11:12:01","guid":{"rendered":"http:\/\/34.125.46.169\/?page_id=29"},"modified":"2026-01-13T09:54:30","modified_gmt":"2026-01-13T09:54:30","slug":"smart-trust","status":"publish","type":"page","link":"https:\/\/www.franklincovey.de\/en\/solutions\/smart-trust\/","title":{"rendered":"smart-trust"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"linked\">Courses<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>Smart Trust<span>&reg;<\/span><\/h1>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t<img \n\t\t\t\tsrc=\"https:\/\/www.franklincovey.de\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                \t\t\t\tdata-src=\"https:\/\/www.franklincovey.de\/wp-content\/uploads\/sites\/7\/2022\/04\/smart-trust-header.jpg\"\n\t\t\t\talt=\"\"\n                \t\t\t\twidth=\"430\" height=\"435\"\n\t\t\t\tclass=\"image-main lazy\">\n\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_beee1a849dd2367e528e2b4b5f26be67\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>Minimize Risk and Maximize Possibilities\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p>We live in a low-trust world surrounded by crises and challenges. Who can you trust? How can you trust?<\/p>\n<p>Choosing <em>Smart Trust<\/em> will enable you to operate with high-trust in a low-trust and unpredictable marketplace. The more unpredictable it becomes, the more your sound judgment and ability to trust becomes a tremendous competitive advantage\u2014and gives you the ability to navigate the uncertainty that low trust creates.<\/p>\n<p>Based on the book, \u201cSmart Trust\u201d by Stephen M. R. Covey and Greg Link, this course will help you understand how trust issues impact every situation in life. Trusted people are more likely to get hired or promoted, get the best projects and bigger budgets, and are last to be laid off. In <em>Smart Trust<\/em>, you will learn the five trust actions that will help you minimize risk while maximizing possibilities. This course will give you the tools you need to extend Smart Trust, which will help you enjoy greater prosperity, energy, and joy\u2014both personally and professionally.<\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-pull-quote\">\n    <img decoding=\"async\" class=\"quote\" src=\"https:\/\/www.franklincovey.de\/wp-content\/themes\/franklincovey\/img\/quote.png\" alt=\"Quote PNG\">\n    <div class=\"quote-inner\">\n        <h2>The first job of a leader\u2014at work or at home\u2014is to inspire trust. It\u2019s to bring out the best in people by entrusting them with meaningful stewardships, and to create an environment in which high-trust interaction inspires creativity and possibility.<\/h2>\n        <p class=\"quote-author\">&mdash; Stephen M. R. Covey<\/p>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_dbd2b28de353d0fc0aaac1b3aeb2fce7\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>Course Details\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <h3>Maximize your possibilities.<\/h3>\n<p>This course, based on the book <a href=\"https:\/\/www.audible.com\/pd\/Smart-Trust-Audiobook\/B006P47O6I?mkwid=DSATitle_dc&amp;pcrid=158258695650&amp;pmt=b&amp;pkw=_intitle%3Aaudiobook&amp;source_code=GO1GB907OSH060513&amp;cvosrc=ppc+dynamic+search.google.97175169&amp;cvo_crid=158258695650&amp;cvo_pid=5075902449&amp;gclid=CN6rxaDwtdICFUlNfgodSJcAWQ\">\u201cSmart Trust\u201d by Stephen M. R. Covey and Greg Link<\/a>, gives participants the tools needed to extend Smart Trust, which will help them enjoy greater prosperity, energy, and joy &#8211; both personally and professionally.<\/p>\n<h3>Participants will learn:<\/h3>\n<ul>\n<li>How to trust in a low-trust world<\/li>\n<li>Why trust matters<\/li>\n<li>The economic impact of high and low trust<\/li>\n<li>The Five Actions that will help you earn the \u201cdividends\u201d of Smart Trust<\/li>\n<\/ul>\n<h3>About Excelerators:<\/h3>\n<p>Excelerators are self-paced courses for employees and managers looking to increase business and leadership skills but can\u2019t be away from the office. Excelerators offer content-based instruction through videos, animation, interactive quizzes and assessments, and PDF guidebooks, as well as other resources and tools. Excelerators are approximately one hour in length and can be used as part of a blended-training process or as stand-alone training.<\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-lead-gen\">\n        <div class=\"uk-child-width-1-2@m uk-child-width-1-2@s uk-grid-match\" data-uk-grid data-uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-light-blue \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">6 Ways Leaders Can Build Trust and Avoid Breaking It <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>A big part of leadership is inspiring teams to meet performance goals. But what determines whether they respond? Often, the answer hinges on the leader&#8217;s ability to instil or erode trust within their teams.<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/pages.franklincovey.co.uk\/Trust\/6%20ways%20leaders%20can%20build%20trust%20and%20avoid%20breaking%20it.html\" class=\"btn btn-white\" target=\"_self\" alt=\"Download\">Download<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-purple \">\n                                            <p class=\"gen-category\">Register for an Event<\/p>\n                        <div class=\"title\">Live Events and Keynotes <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Explore our selection of free webinars and keynotes hosted by our world-class experts.<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/www.franklincovey.de\/en\/events-series\/\" class=\"btn btn-white\" target=\"_self\" alt=\"Learn More \">Learn More <\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-how-to-experience\">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"headings\">\n            <div class=\"title\">How to Experience FranklinCovey Content<\/div>\n                            <p class=\"subtitle\">\n                    This course is included in the FranklinCovey All Access Pass<sup>&reg;<\/sup>. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.                 <\/p>\n                            <div class=\"cta-container\">\n                    <a class=\"btn btn-primary\"\n                        alt=\"Learn More\"\n                        href=\"\/engage-with-us\/all-access-pass\/\"\n                        target=\"_self\">Learn More<\/a>\n                <\/div>\n                    <\/div>\n        <div class=\"image-container\">\n            <img decoding=\"async\"\n                src=\"https:\/\/www.franklincovey.de\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                data-src=\"https:\/\/www.franklincovey.de\/wp-content\/uploads\/sites\/7\/2022\/01\/man-in-glasses-and-fake-earbuds-entranced-by-screen.jpg\"\n                alt=\"\"\n                class=\"bw-to-color lazy\" \/>\n        <\/div>\n    <\/div>\n    <div class=\"uk-grid-small uk-child-width-1-2@m uk-child-width-1-3@l experiences\" data-uk-grid>\n                        <div class=\"experience\">\n                            <div class=\"lower-title\">Live-Online<\/div>\n                <p>Dynamic education and development, available online from any location.<\/p>\n                            <\/div>\n                                    <div class=\"experience\">\n                            <div class=\"lower-title\">In-Person<\/div>\n                <p>Expert education and development delivered face-to-face.<\/p>\n                            <\/div>\n                                    <div class=\"experience\">\n                            <div class=\"lower-title\">On Demand<\/div>\n                <p>Content available to your people anywhere, any time.<\/p>\n                            <\/div>\n                        <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n\n<section class=\"block block-customer-stories \">\n    <h2 class=\"title\">Customer Stories<\/h2>\n    <div class=\"accordion\" data-uk-height-match=\"target: h2\">\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Frito-Lay<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                        <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/www.franklincovey.de\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/www.franklincovey.de\/wp-content\/uploads\/sites\/7\/2022\/01\/MRK22105550-Image-for-Frito-Lay-Customer-Story_300X520.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                    <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Increasing Trust to Exceed Expectations<\/h3>\n                                                        <p>Instead of falling victim to a financial disaster, Frito-Lay exceeded expectations. Economic recession, inflation, and unpredictable weather conditions caused massive price increases in Frito-Lay\u2019s supply chain. They had to move quickly to change their business model. <em>The Speed of Trust<sup>&reg;<\/sup> <\/em>had prepared them with a new perspective and skill set to manage through these unpredictable times.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/www.franklincovey.de\/en\/case-studies\/frito-lay\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_self\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>City of Provo<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                        <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/www.franklincovey.de\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/www.franklincovey.de\/wp-content\/uploads\/sites\/7\/2022\/01\/MRK22105550-Image-for-City-of-Provo-Customer-STory_300X520.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                    <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Transforming Culture Through Trust<\/h3>\n                                                        <p>The City of Provo was experiencing tremendous growth and an influx in business and investments. See how they transform their culture and keep the positive momentum going with <em>The Speed of Trust<sup>&reg;<\/sup><\/em>.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/www.franklincovey.de\/en\/case-studies\/the-city-of-provo\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_self\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div class=\"item\">\n                <div class=\"item-header\">\n                    <h2>Client Spotlight \u2013 Automotive Industry<\/h2>\n                    <a href=\"#\" class=\"plus\" title=\"Open Story\"><\/a>\n                <\/div>\n                <div class=\"uk-flex\">\n                    <div>\n                        <img loading=\"lazy\" decoding=\"async\"\n                            src=\"https:\/\/www.franklincovey.de\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                            data-src=\"https:\/\/www.franklincovey.de\/wp-content\/uploads\/sites\/7\/2022\/01\/MRK22105550-Image-for-Automotive-Industry-Customer-Story_300X520.jpg\"\n                            alt=\"\"\n                            class=\"main-image lazy\"\n                            width=\"296\"\n                            height=\"513\">\n                    <\/div>\n                    <div class=\"overlay\">\n                        <div class=\"overlay-inner\">\n                                                            <h3>Getting to Excellence Faster<\/h3>\n                                                        <p>An already high-performing automotive organization desires to reach their full potential. With the help of FranklinCovey&#8217;s All Access Pass<sup>&reg;<\/sup>, the CEO says the team is committed to excellence and prepared for a future of intensifying competition.<\/p>\n                                                            <div class=\"cta-container\">\n                                    <a href=\"https:\/\/www.franklincovey.de\/en\/case-studies\/client-spotlight-automotive-industry\"\n                                        tabindex=\"-1\"\n                                        class=\"btn btn-primary optional-cta\"\n                                        target=\"_self\"\n                                        title=\"Learn More\"\n                                    >Learn More<\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-colorful-link-farm\">\n    <div class=\"link-farm-inner\">\n        <h2>Resources<\/h2>\n                        <div class=\"farm-links\">\n            <div class=\"farm-grid\" style=\"grid-template-columns: repeat(3, 1fr);\">\n                            <div>\n                    <div class=\"farm-link  color-\">\n                                                    <a href=\"https:\/\/www.franklincovey.de\/resource-center\/\" target=\"_self\">Resource Center<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-\">\n                                                    <a href=\"https:\/\/msb.franklincovey.com\/\" target=\"_blank\">Mission Statement Builder<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-\">\n                                                    <a href=\"https:\/\/www.franklincovey.de\/blog\" target=\"_self\">FranklinCovey Blog<\/a>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <div class=\"title\">Engage with us. 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