{"id":32593,"date":"2023-11-28T12:13:16","date_gmt":"2023-11-28T12:13:16","guid":{"rendered":"https:\/\/www.franklincovey.de\/?page_id=32593"},"modified":"2025-12-15T15:21:20","modified_gmt":"2025-12-15T15:21:20","slug":"helping-clients-succeed-strikingly-different-selling","status":"publish","type":"page","link":"https:\/\/www.franklincovey.de\/en\/solutions\/helping-clients-succeed-strikingly-different-selling\/","title":{"rendered":"Helping Clients Succeed: Strikingly Different Selling"},"content":{"rendered":"\n<section class=\"block block-cta-hero \">\n\t<div class=\"uk-flex uk-justify-sb\">\n\t\t<div class=\"hero-content\">\n\t\t\t\t\t\t\t<div class=\"breadcrumbs\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"linked\">Courses<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h1>Helping Clients Succeed<span>&reg;<\/span>  <\/h1>\n\t\t\t\t\t\t\t<div class=\"subtitle\">Strikingly Different Selling<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"hero-image\">\n\t\t\t<img \n\t\t\t\tsrc=\"https:\/\/www.franklincovey.de\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                \t\t\t\tdata-src=\"https:\/\/www.franklincovey.de\/wp-content\/uploads\/sites\/7\/2023\/11\/Hero_435-x-430-9.jpg\"\n\t\t\t\talt=\"\"\n                \t\t\t\twidth=\"430\" height=\"435\"\n\t\t\t\tclass=\"image-main lazy\">\n\t\t<\/div>\n\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_a0a1580f1c725dd27d6a83ef58537780\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2><h2><span class=\"TextRun SCXW52946840 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW52946840 BCX0\">Imagine if your product went from just one of the\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW52946840 BCX0\">crowd<\/span><span class=\"NormalTextRun SCXW52946840 BCX0\">\u2014<\/span><span class=\"NormalTextRun SCXW52946840 BCX0\">to consistently standing out as the superior choice<\/span><span class=\"NormalTextRun SCXW52946840 BCX0\">.\u00a0<\/span><\/span><\/h2>\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p><span data-contrast=\"none\">Every day, salespeople are competing in their industry for the same customers\u2014and there is only one winner for each sales opportunity. How can your salespeople stand out and sell more?\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">Helping Clients Succeed<sup><sup>&reg;<\/sup><\/sup>: Strikingly Different Selling<\/span><\/i><span data-contrast=\"none\">\u00a0helps sales leaders and teams learn to differentiate themselves based on what matters most to the customer\u2014helping the customer succeed. This customer-centric approach allows sales professionals to be seen as trusted advisors throughout the sales cycle while consistently delivering predictable sales results.<\/span><\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-video-player\">\n    <div class=\"uk-flex\">\n        <div class=\"player-text-container\">\n            <div class=\"player-text\">\n                                <h3><strong>Course Introduction:<\/strong><\/h3>\n<p><em>Helping Clients Succeed: Strikingly Different Selling<\/em><\/p>\n                            <\/div>\n            <div class=\"player-buttons\">\n                            <\/div>\n        <\/div>\n                        <div class=\"player-video\">\n                    <iframe\n                        title=\"Course Introduction:\nHelping Clients Succeed: Strikingly Different Selling\n\"\n                        src=\"https:\/\/players.brightcove.net\/1302165881001\/x3P9v0DEc_default\/index.html?videoId=6336763003112\" allowfullscreen=\"\" allow=\"encrypted-media\"><\/iframe>\n                <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-stats\">\n\t<div class=\"uk-grid-small columns uk-child-width-1-1@s uk-child-width-1-2@m uk-child-width-1-3@l\" data-uk-grid data-uk-height-match=\"target: .column\">\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t<div class=\"has-huge-font-size animated stat-value\">\n\t\t\t\t\t\t<span class=\"counter\">70<\/span><sup>%<\/sup>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"description\">Of Sales Meetings are Unsuccessful*<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t<div class=\"has-huge-font-size animated stat-value\">\n\t\t\t\t\t\t<span class=\"counter\">78<\/span><sup>%<\/sup>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"description\">Of the Time, Buyers see no or Minimal Difference Between Vendors**<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t<div class=\"has-huge-font-size animated stat-value\">\n\t\t\t\t\t\t17<sup>%<\/sup>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"description\">Average Global win Rate for Deals Over $100,000**<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-lead-gen\">\n        <div class=\"uk-child-width-1-2@m uk-child-width-1-2@s uk-grid-match\" data-uk-grid data-uk-height-match=\"target : .title\">\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-light-blue \">\n                                            <p class=\"gen-category\">Free Guide<\/p>\n                        <div class=\"title\">3 Ways Your Sales Teams Can Stand Out and Sell More in 2026 <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Learn what it takes to help your team stand out and sell more with our in-depth guide.<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/online.flippingbook.com\/view\/875960203\/\" class=\"btn btn-white\" target=\"_blank\" alt=\"Download Now\">Download Now<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    \n            <div>\n                <div class=\"inner-container\">\n                                            <div class=\"gen-inner bg-color-orange \">\n                                            <p class=\"gen-category\">Register for a Webcast<\/p>\n                        <div class=\"title\">Stand Out and Drive Growth in Unpredictable Times <div class=\"carret\"><\/div><\/div>\n                                                <div class=\"gen-text\">\n                            <p>Explore how to unleash and focus the collective energy of your organisation to achieve consistent, predictable growth.<\/p>\n                        <\/div>\n                                                                            <div class=\"gen-buttons\">\n                                                                    <a href=\"https:\/\/www.franklincovey.de\/de\/events\/stand-out-and-drive-growth-in-unpredictable-times\/\" class=\"btn btn-white\" target=\"_blank\" alt=\"Register Now\">Register Now<\/a>\n                                                            <\/div>\n                                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-step-blocks\">\n    <div class=\"uk-child-width-1-2@s  uk-grid-match uk-grid-medium\" data-uk-grid>\n                            <div>\n                <div class=\"step-inner\">\n                    <div class=\"uk-flex\">\n                        <div class=\"step-number\">\n                            <span>1<\/span>\n                        <\/div>\n                        <div class=\"step-content\">\n                            <div class=\"step-title\">Helping Clients Succeed\u00ae: Strikingly Different Sales Leadership<\/div>\n                            <p><span class=\"NormalTextRun SCXW205538135 BCX0\">Equips leaders to inspire, coach, and develop team members to higher performa<\/span><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW205538135 BCX0\">nce.<\/span><\/p>\n                                                            <a href=\"https:\/\/www.franklincovey.de\/en\/solutions\/helping-clients-succeedstrikingly-different-sales-leadership\/\" class=\"btn btn-white\">Learn More<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div>\n                <div class=\"step-inner\">\n                    <div class=\"uk-flex\">\n                        <div class=\"step-number\">\n                            <span>2<\/span>\n                        <\/div>\n                        <div class=\"step-content\">\n                            <div class=\"step-title\">Helping Clients Succeed\u00ae: Engage Customers<\/div>\n                            <p>Prepares salespeople to be more relevant, distinct, and memorable than the competition.<\/p>\n                                                            <a href=\"https:\/\/www.franklincovey.de\/en\/solutions\/helping-clients-succeedengage-customers\/\" class=\"btn btn-white\">Learn More<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div>\n                <div class=\"step-inner\">\n                    <div class=\"uk-flex\">\n                        <div class=\"step-number\">\n                            <span>3<\/span>\n                        <\/div>\n                        <div class=\"step-content\">\n                            <div class=\"step-title\">Helping Clients Succeed\u00ae: Advance Decisions<\/div>\n                            <p>Empowers salespeople to lead customers through their buying journey with high-trust and credibility.<\/p>\n                                                            <a href=\"https:\/\/www.franklincovey.de\/en\/helping-clients-succeed-advance-decisions\/\" class=\"btn btn-white\">Learn More<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                                <div>\n                <div class=\"step-inner\">\n                    <div class=\"uk-flex\">\n                        <div class=\"step-number\">\n                            <span>4<\/span>\n                        <\/div>\n                        <div class=\"step-content\">\n                            <div class=\"step-title\">Helping Clients Succeed\u00ae: Negotiate Win-Win<\/div>\n                            <p>Prepares salespeople to drive a win-win result, leading to higher margins and satisfied customers.<\/p>\n                                                            <a href=\"https:\/\/www.franklincovey.de\/en\/helping-clients-succeed-negotiate-win-win\/\" class=\"btn btn-white\">Learn More<\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n                        <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-intro-text headings-left\" data-id=\"block_e238539af4af80b304e7a138087f4ea6\">\n        <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"intro-headings\">\n            <h2>Course Details\n<\/h2>\n        <\/div>\n        <div class=\"intro-text\">\n                            <p><span class=\"TextRun SCXW247616210 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW247616210 BCX0\"><em>Helping Clients Succeed\u00a0<\/em>consists of four tracks, one for sales leaders and three for sales leaders and their teams. The solution engages learners through weekly learning and application spaced over time. Each track includes multiple learning modalities, reinforcement microlearning, and powerful sales tools built within the flow of work.<\/span><\/span><span class=\"EOP SCXW247616210 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n            \n                    <\/div>\n    <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-how-to-experience\">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"headings\">\n            <div class=\"title\">How to Experience FranklinCovey Content<\/div>\n                            <p class=\"subtitle\">\n                    This course is included in the FranklinCovey All Access Pass<sup>&reg;<\/sup>. This pass provides your organization unlimited access to all of our content, whenever and wherever you need it.                 <\/p>\n                            <div class=\"cta-container\">\n                    <a class=\"btn btn-primary\"\n                        alt=\"Learn More\"\n                        href=\"https:\/\/www.franklincovey.de\/de\/all-access-pass\/\"\n                        target=\"_self\">Learn More<\/a>\n                <\/div>\n                    <\/div>\n        <div class=\"image-container\">\n            <img decoding=\"async\"\n                src=\"https:\/\/www.franklincovey.de\/wp-content\/themes\/franklincovey\/img\/blank.gif\"\n                data-src=\"https:\/\/www.franklincovey.de\/wp-content\/uploads\/sites\/7\/2023\/11\/man-in-glasses-and-fake-earbuds-entranced-by-screen-700x280.jpg\"\n                alt=\"\"\n                class=\"bw-to-color lazy\" \/>\n        <\/div>\n    <\/div>\n    <div class=\"uk-grid-small uk-child-width-1-2@m uk-child-width-1-3@l experiences\" data-uk-grid>\n                        <div class=\"experience\">\n                            <div class=\"lower-title\">Live-Online<\/div>\n                <p>Dynamic education and development, available online from any location.<\/p>\n                            <\/div>\n                                    <div class=\"experience\">\n                            <div class=\"lower-title\">In-Person<\/div>\n                <p>Expert education and development delivered face-to-face.<\/p>\n                            <\/div>\n                                    <div class=\"experience\">\n                            <div class=\"lower-title\">On Demand<\/div>\n                <p>Content available to your people anywhere, any time.<\/p>\n                            <\/div>\n                        <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n\n<section class=\"block block-colorful-link-farm\">\n    <div class=\"link-farm-inner\">\n        <h2>Resources<\/h2>\n                        <div class=\"farm-links\">\n            <div class=\"farm-grid\" style=\"grid-template-columns: repeat(3, 1fr);\">\n                            <div>\n                    <div class=\"farm-link  color-\">\n                                                    <a href=\"https:\/\/www.franklincovey.de\/de\/ressourcenzentrum\/\" target=\"_self\">Resource Center<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-\">\n                                                    <a href=\"https:\/\/msb.franklincovey.com\/\" target=\"_blank\">Mission Statement Builder<\/a>\n                                            <\/div>\n                <\/div>\n                            <div>\n                    <div class=\"farm-link  color-\">\n                                                    <a href=\"https:\/\/www.franklincovey.de\/de\/blog\/\" target=\"_blank\">FranklinCovey Blog<\/a>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n            <\/div>\n    <span class=\"animated-line\"><\/span>\n<\/section>\n\n<section class=\"block block-full-width-form \">\n    <div class=\"uk-flex uk-justify-sb\">\n        <div class=\"fw-intro\">\n                                        <div class=\"title\">Engage with us. 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Buyers\u2019 Perceptions of Differentiation in B2B Purchase Decisions \u2013 Primary Intelligence Report, 5 March 2021&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>*FranklinCovey experiential research over six years.**Allred, Ken (2021). 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