{"id":35207,"date":"2026-04-30T14:40:12","date_gmt":"2026-04-30T14:40:12","guid":{"rendered":"https:\/\/www.franklincovey.de\/?page_id=35207"},"modified":"2026-05-20T13:09:38","modified_gmt":"2026-05-20T13:09:38","slug":"align-purpose-and-performance","status":"publish","type":"page","link":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/align-purpose-and-performance\/","title":{"rendered":"Practice 1: Align Purpose & Performance"},"content":{"rendered":"\n
\n\t
\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\tCourses<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t6 Critical Practices for Leading a Team®<\/sup><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

Practice 1:
Align Purpose & Performance<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\tPractice 2 <\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/span>\n<\/section>\n\n\n
\n
\n \n
\n
\n
\n

Free Guide<\/p>\n

From Burnout to Breakthrough
<\/div><\/div>\n
\n

The leadership practices that balance high expectations with genuine care to sustain performance.<\/p>\n <\/div>\n

\n Download Now <\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
\n
\n
\n

Free Webcast<\/p>\n

Raise the Bar. Raise Your People.
<\/div><\/div>\n
\n

Learn how your organization can turn high expectations into higher performance\u2014without burnout.<\/p>\n <\/div>\n

\n Register Now<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/span>\n<\/section>\n\n\n
\n
\n
\n

Only 27% of employees say they have full role clarity at work. \u2013 FranklinCovey Insights\n<\/h2>\n <\/div>\n
\n

Many managers assume that their direct reports already understand what their jobs are, but our research shows that isn\u2019t the case. That\u2019s why the first of the 6 Critical Practices for Leading a Team<\/em> is centered around clarity<\/strong>.<\/p>\n

People are more engaged when they\u2019re clear about their work and why it matters. Leaders who habitually define their team\u2019s purpose and clarify both roles and goals for their team members will build stronger connections, create alignment around top priorities, and drive execution and performance.<\/p>\n \n <\/div>\n <\/div>\n <\/span>\n<\/section>\n\n\n

\n
\n
\n

What\u2019s your mission? <\/h2>

As human beings, we\u2019re driven by purpose. When teams don\u2019t understand the reason behind the work, they\u2019re likely to disengage. Getting clear about your organization\u2019s mission and vision, as well as your team\u2019s purpose in supporting that mission and vision, can provide powerful direction and meaning. <\/p>\n <\/div>\n

\n \"\"\n\n <\/div>\n <\/div>\n <\/span>\n<\/section>\n\n\n
\n \"Quote\n
\n

People are working harder than ever, but because they lack clarity and vision, they aren’t getting very far. They, in essence, are pushing a rope with all of their might.<\/h2>\n

— Stephen R. Covey<\/p>\n <\/div>\n <\/span>\n<\/section>\n\n\n

\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Practice 1<\/div>\n\t\t\t\t\t\t
Align Purpose & Performance<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Ensure your team feels motivated to contribute their best efforts by helping them understand how their role and goals connect to a compelling, meaningful purpose. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Practice 2<\/div>\n\t\t\t\t\t\t
Communicate as a Coach

<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Tap into your people\u2019s potential by asking, listening, and guiding them to become independent thinkers and problem-solvers by building capability, trust, and ownership. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

\n Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Practice 3<\/div>\n\t\t\t\t\t\t
Delegate to Elevate

<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Leverage everyone\u2019s strengths, bridge gaps, assign stretch work, and establish accountability to help team members build autonomy and essential skills for success. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

\n Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Practice 4<\/div>\n\t\t\t\t\t\t
Use Feedback as Fuel<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Create a powerful learning engine with a proven feedback framework that helps leaders and teams accelerate performance together.

<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

\n Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Practice 5<\/div>\n\t\t\t\t\t\t
Gain, Don\u2019t Drain, Energy<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Become a self-renewal role model for your team by eliminating common energy drainers and embodying revitalizing behaviors for long-term effectiveness. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

\n Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Practice 6<\/div>\n\t\t\t\t\t\t
Leverage 1-on-1s to Win<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Using what you\u2019ve learned, hold high-value 1-on-1s consistently with each team member to strengthen relationships and drive clarity, commitment, and sustained results. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

\n Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/span>\n<\/section>\n\n\n\n
\n

Leadership Success Stories<\/h2>\n
\n
\n
\n

Taylor Corporation<\/h2>\n <\/a>\n <\/div>\n
\n
\n \"\"\n\n <\/div>\n
\n
\n

Filling a Leadership Development Gap and Empowering Employees<\/h3>\n

Taylor found itself looking to invest more time and attention into employee attraction, retention, and engagement. Inspired by a core purpose of \u201ccreating opportunity and security for employees,\u201d Taylor wanted its employees to know that they are the company\u2019s most important assets.<\/p>\n

\n Learn More<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n

PepsiCo Food<\/h2>\n <\/a>\n <\/div>\n
\n
\n \"\"\n\n <\/div>\n
\n
\n

Building Empathic Leaders Across the Organization<\/h3>\n

PepsiCo Foods North America desired a consistent leadership training with content that progressed over time. Curating content from FranklinCovey’s All Access Pass®<\/sup>, they launched their CORE Leadership program to build empathic leaders at all levels of their organization.<\/p>\n

\n Learn More<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n

ODW Logistics<\/h2>\n <\/a>\n <\/div>\n
\n
\n \"\"\n\n <\/div>\n
\n
\n

Redefining Leadership<\/h3>\n

ODW Logistics sought to empower their managers by designing leadership development opportunities. They started asking, \u201cWhat does good leadership mean
\nfor us?\u201d and found the question to be more complicated than they originally thought. They knew their leadership programs needed to be execution-driven, results-oriented, and intellectually engaging.<\/p>\n

\n Learn More<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n

ASICS<\/h2>\n <\/a>\n <\/div>\n
\n
\n \"\"\n\n <\/div>\n
\n
\n

Brought Together by Leadership Development, Diversity, and Inclusion<\/h3>\n

ASICS N.A. understands that creating healthy change requires a mental change as much as it does a physical one. They saw a great need for leadership development at every level as the pandemic quickly changed the way of working and connecting with learners. They enlisted FranklinCovey\u2019s help to develop a common language and culture of leadership development and inclusion.<\/p>\n

\n Learn More<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/span>\n<\/section>\n\n
\n
\n
\n
Build great leaders. Make work meaningful. <\/div>\n

Help your leaders develop the effective behaviors to create clarity and unleash performance. Fill out the form to connect with a FranklinCovey expert today.<\/p>\n <\/div>\n

\n
\n \n \"Loading\"\/\n <\/f24-form>\n <\/div>\n <\/div>\n <\/div>\n <\/span>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":52,"featured_media":0,"parent":35178,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[],"wf_page_folders":[],"class_list":["post-35207","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPractice 1: Align Purpose & Performance - FC DE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/align-purpose-and-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Practice 1: Align Purpose & Performance - FC DE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/align-purpose-and-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"FC DE\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T13:09:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/6-critical-practices\\\/align-purpose-and-performance\\\/\",\"url\":\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/6-critical-practices\\\/align-purpose-and-performance\\\/\",\"name\":\"Practice 1: Align Purpose & Performance - FC DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/#website\"},\"datePublished\":\"2026-04-30T14:40:12+00:00\",\"dateModified\":\"2026-05-20T13:09:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/6-critical-practices\\\/align-purpose-and-performance\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/6-critical-practices\\\/align-purpose-and-performance\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/6-critical-practices\\\/align-purpose-and-performance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Courses\",\"item\":\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Critical Practices for Leading a Team\u00ae\",\"item\":\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/6-critical-practices\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Practice 1: Align Purpose & Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/\",\"name\":\"FranklinCovey\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/#organization\",\"name\":\"FranklinCovey\",\"url\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.franklincovey.de\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/02\\\/FC_logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.franklincovey.de\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/02\\\/FC_logo.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"FranklinCovey\"},\"image\":{\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/franklincovey-europe\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Practice 1: Align Purpose & Performance - FC DE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/align-purpose-and-performance\/","og_locale":"en_GB","og_type":"article","og_title":"Practice 1: Align Purpose & Performance - FC DE","og_url":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/align-purpose-and-performance\/","og_site_name":"FC DE","article_modified_time":"2026-05-20T13:09:38+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/align-purpose-and-performance\/","url":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/align-purpose-and-performance\/","name":"Practice 1: Align Purpose & Performance - FC DE","isPartOf":{"@id":"https:\/\/www.franklincovey.de\/de\/#website"},"datePublished":"2026-04-30T14:40:12+00:00","dateModified":"2026-05-20T13:09:38+00:00","breadcrumb":{"@id":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/align-purpose-and-performance\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/align-purpose-and-performance\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/align-purpose-and-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Courses","item":"https:\/\/www.franklincovey.de\/en\/courses\/"},{"@type":"ListItem","position":2,"name":"6 Critical Practices for Leading a Team\u00ae","item":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/"},{"@type":"ListItem","position":3,"name":"Practice 1: Align Purpose & Performance"}]},{"@type":"WebSite","@id":"https:\/\/www.franklincovey.de\/de\/#website","url":"https:\/\/www.franklincovey.de\/de\/","name":"FranklinCovey","description":"","publisher":{"@id":"https:\/\/www.franklincovey.de\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.franklincovey.de\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.franklincovey.de\/de\/#organization","name":"FranklinCovey","url":"https:\/\/www.franklincovey.de\/de\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.franklincovey.de\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.franklincovey.de\/wp-content\/uploads\/sites\/7\/2022\/02\/FC_logo.svg","contentUrl":"https:\/\/www.franklincovey.de\/wp-content\/uploads\/sites\/7\/2022\/02\/FC_logo.svg","width":"1024","height":"1024","caption":"FranklinCovey"},"image":{"@id":"https:\/\/www.franklincovey.de\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/franklincovey-europe\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/pages\/35207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/comments?post=35207"}],"version-history":[{"count":3,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/pages\/35207\/revisions"}],"predecessor-version":[{"id":35257,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/pages\/35207\/revisions\/35257"}],"up":[{"embeddable":true,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/pages\/35178"}],"wp:attachment":[{"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/media?parent=35207"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/tags?post=35207"},{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/wf_page_folders?post=35207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}