{"id":35213,"date":"2026-04-30T14:56:59","date_gmt":"2026-04-30T14:56:59","guid":{"rendered":"https:\/\/www.franklincovey.de\/?page_id=35213"},"modified":"2026-05-20T13:11:01","modified_gmt":"2026-05-20T13:11:01","slug":"communicate-as-a-coach","status":"publish","type":"page","link":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/communicate-as-a-coach\/","title":{"rendered":"Practice 2: Communicate as a Coach"},"content":{"rendered":"\n
\n\t
\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\tCourses<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t6 Critical Practices for Leading a Team®<\/sup><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

Practice 2:
Communicate as a Coach<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span> Practice 1<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\tPractice 3 <\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n\t<\/span>\n<\/section>\n\n\n
\n
\n \n
\n
\n
\n

Free Guide<\/p>\n

6 Shifts to Develop a Leader’s Mindset
<\/div><\/div>\n
\n

When you change how you see leadership, you change the results you achieve. <\/p>\n <\/div>\n

\n Download Now <\/span><\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
\n
\n
\n

Free Webcast<\/p>\n

Raise the Bar. Raise Your People.
<\/div><\/div>\n
\n

Learn how your organization can turn high expectations into higher performance\u2014without burnout.<\/p>\n <\/div>\n

\n Register Now<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/span>\n<\/section>\n\n\n
\n
\n
\n

Today\u2019s leaders are under immense pressure to do it all. \n<\/h2>\n <\/div>\n
\n

But it\u2019s not their job to have all the answers or to solve every problem themselves. Instead, it\u2019s their job to help other people develop their inherent potential<\/strong>.<\/p>\n

By asking thought-provoking questions, listening with intent, and acknowledging others\u2019 successes, leaders can build stronger connections and effectively coach their direct reports to find new solutions, generate creative ideas, and take action to maximize impact.<\/p>\n \n <\/div>\n <\/div>\n <\/span>\n<\/section>\n\n\n

\n
\n
\n

Put the \u201cLEAD\u201d in \u201cLEADER\u201d <\/h2>

Whether you\u2019re a new manager or you\u2019ve been in a leadership role for a while, coaching a direct report can sometimes feel intimidating or overwhelming. Using the LEAD Coaching Framework provides a guide for leaders to discover or share information with team members, empower their direct reports to take initiative in finding effective solutions, and support them in their next steps. <\/p>\n <\/div>\n

\n \"\"\n\n <\/div>\n <\/div>\n <\/span>\n<\/section>\n\n\n
\n \"Quote\n
\n

Telling reinforces dependency; coaching develops capability.<\/h2>\n

— Paul Walker, CEO, FranklinCovey<\/p>\n <\/div>\n <\/span>\n<\/section>\n\n\n

\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Practice 1<\/div>\n\t\t\t\t\t\t
Align Purpose & Performance<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Ensure your team feels motivated to contribute their best efforts by helping them understand how their role and goals connect to a compelling, meaningful purpose. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

\n Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Practice 2<\/div>\n\t\t\t\t\t\t
Communicate as a Coach

<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Tap into your people\u2019s potential by asking, listening, and guiding them to become independent thinkers and problem-solvers by building capability, trust, and ownership. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Practice 3<\/div>\n\t\t\t\t\t\t
Delegate to Elevate

<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Leverage everyone\u2019s strengths, bridge gaps, assign stretch work, and establish accountability to help team members build autonomy and essential skills for success. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

\n Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Practice 4<\/div>\n\t\t\t\t\t\t
Use Feedback as Fuel<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Create a powerful learning engine with a proven feedback framework that helps leaders and teams accelerate performance together.

<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

\n Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Practice 5<\/div>\n\t\t\t\t\t\t
Gain, Don\u2019t Drain, Energy<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Become a self-renewal role model for your team by eliminating common energy drainers and embodying revitalizing behaviors for long-term effectiveness. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

\n Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Practice 6<\/div>\n\t\t\t\t\t\t
Leverage 1-on-1s to Win<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t

Using what you\u2019ve learned, hold high-value 1-on-1s consistently with each team member to strengthen relationships and drive clarity, commitment, and sustained results. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

\n Learn More<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/span>\n<\/section>\n\n\n\n
\n

Leadership Success Stories<\/h2>\n
\n
\n
\n

Taylor Corporation<\/h2>\n <\/a>\n <\/div>\n
\n
\n \"\"\n\n <\/div>\n
\n
\n

Filling a Leadership Development Gap and Empowering Employees<\/h3>\n

Taylor found itself looking to invest more time and attention into employee attraction, retention, and engagement. Inspired by a core purpose of \u201ccreating opportunity and security for employees,\u201d Taylor wanted its employees to know that they are the company\u2019s most important assets.<\/p>\n

\n Learn More<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n

PepsiCo Food<\/h2>\n <\/a>\n <\/div>\n
\n
\n \"\"\n\n <\/div>\n
\n
\n

Building Empathic Leaders Across the Organization<\/h3>\n

PepsiCo Foods North America desired a consistent leadership training with content that progressed over time. Curating content from FranklinCovey’s All Access Pass®<\/sup>, they launched their CORE Leadership program to build empathic leaders at all levels of their organization.<\/p>\n

\n Learn More<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n

ODW Logistics<\/h2>\n <\/a>\n <\/div>\n
\n
\n \"\"\n\n <\/div>\n
\n
\n

Redefining Leadership<\/h3>\n

ODW Logistics sought to empower their managers by designing leadership development opportunities. They started asking, \u201cWhat does good leadership mean
\nfor us?\u201d and found the question to be more complicated than they originally thought. They knew their leadership programs needed to be execution-driven, results-oriented, and intellectually engaging.<\/p>\n

\n Learn More<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n

ASICS<\/h2>\n <\/a>\n <\/div>\n
\n
\n \"\"\n\n <\/div>\n
\n
\n

Brought Together by Leadership Development, Diversity, and Inclusion<\/h3>\n

ASICS N.A. understands that creating healthy change requires a mental change as much as it does a physical one. They saw a great need for leadership development at every level as the pandemic quickly changed the way of working and connecting with learners. They enlisted FranklinCovey\u2019s help to develop a common language and culture of leadership development and inclusion.<\/p>\n

\n Learn More<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/span>\n<\/section>\n\n
\n
\n
\n
Build great leaders. Unlock team potential. <\/div>\n

Help your leaders coach their teams to develop their skills, find new solutions, and drive meaningful outcomes. Fill out the form to connect with a FranklinCovey expert today.<\/p>\n <\/div>\n

\n
\n \n \"Loading\"\/\n <\/f24-form>\n <\/div>\n <\/div>\n <\/div>\n <\/span>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":52,"featured_media":0,"parent":35178,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"tags":[],"wf_page_folders":[],"class_list":["post-35213","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPractice 2: Communicate as a Coach - FC DE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/communicate-as-a-coach\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Practice 2: Communicate as a Coach - FC DE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/communicate-as-a-coach\/\" \/>\n<meta property=\"og:site_name\" content=\"FC DE\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T13:11:01+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/6-critical-practices\\\/communicate-as-a-coach\\\/\",\"url\":\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/6-critical-practices\\\/communicate-as-a-coach\\\/\",\"name\":\"Practice 2: Communicate as a Coach - FC DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/#website\"},\"datePublished\":\"2026-04-30T14:56:59+00:00\",\"dateModified\":\"2026-05-20T13:11:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/6-critical-practices\\\/communicate-as-a-coach\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/6-critical-practices\\\/communicate-as-a-coach\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/6-critical-practices\\\/communicate-as-a-coach\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Courses\",\"item\":\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Critical Practices for Leading a Team\u00ae\",\"item\":\"https:\\\/\\\/www.franklincovey.de\\\/en\\\/courses\\\/6-critical-practices\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Practice 2: Communicate as a Coach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/\",\"name\":\"FranklinCovey\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/#organization\",\"name\":\"FranklinCovey\",\"url\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.franklincovey.de\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/02\\\/FC_logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.franklincovey.de\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2022\\\/02\\\/FC_logo.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"FranklinCovey\"},\"image\":{\"@id\":\"https:\\\/\\\/www.franklincovey.de\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/franklincovey-europe\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Practice 2: Communicate as a Coach - FC DE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/communicate-as-a-coach\/","og_locale":"en_GB","og_type":"article","og_title":"Practice 2: Communicate as a Coach - FC DE","og_url":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/communicate-as-a-coach\/","og_site_name":"FC DE","article_modified_time":"2026-05-20T13:11:01+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/communicate-as-a-coach\/","url":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/communicate-as-a-coach\/","name":"Practice 2: Communicate as a Coach - FC DE","isPartOf":{"@id":"https:\/\/www.franklincovey.de\/de\/#website"},"datePublished":"2026-04-30T14:56:59+00:00","dateModified":"2026-05-20T13:11:01+00:00","breadcrumb":{"@id":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/communicate-as-a-coach\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/communicate-as-a-coach\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/communicate-as-a-coach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Courses","item":"https:\/\/www.franklincovey.de\/en\/courses\/"},{"@type":"ListItem","position":2,"name":"6 Critical Practices for Leading a Team\u00ae","item":"https:\/\/www.franklincovey.de\/en\/courses\/6-critical-practices\/"},{"@type":"ListItem","position":3,"name":"Practice 2: Communicate as a Coach"}]},{"@type":"WebSite","@id":"https:\/\/www.franklincovey.de\/de\/#website","url":"https:\/\/www.franklincovey.de\/de\/","name":"FranklinCovey","description":"","publisher":{"@id":"https:\/\/www.franklincovey.de\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.franklincovey.de\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.franklincovey.de\/de\/#organization","name":"FranklinCovey","url":"https:\/\/www.franklincovey.de\/de\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.franklincovey.de\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.franklincovey.de\/wp-content\/uploads\/sites\/7\/2022\/02\/FC_logo.svg","contentUrl":"https:\/\/www.franklincovey.de\/wp-content\/uploads\/sites\/7\/2022\/02\/FC_logo.svg","width":"1024","height":"1024","caption":"FranklinCovey"},"image":{"@id":"https:\/\/www.franklincovey.de\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/franklincovey-europe\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/pages\/35213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/comments?post=35213"}],"version-history":[{"count":3,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/pages\/35213\/revisions"}],"predecessor-version":[{"id":35258,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/pages\/35213\/revisions\/35258"}],"up":[{"embeddable":true,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/pages\/35178"}],"wp:attachment":[{"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/media?parent=35213"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/tags?post=35213"},{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.franklincovey.de\/en\/wp-json\/wp\/v2\/wf_page_folders?post=35213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}